Sunday, December 4, 2011


If someone asked me to show him an archetypal example of what I consider to be an "old-school" men's fragrance, Bogart would be one of the first I'd think of having him sniff.  Bogart has been around since the early 1970s, and thankfully it hasn't lost any of its old guard style. 

Jacques Bogart is famous among perfume enthusiasts for releasing unique, daring fragrances for men at very reasonable prices.  Bogart is no exception.  It's far from innovative, with its dark leathery fougere scent, but compared to what's been touted as being masculine since the 1990's, Bogart smells almost iconoclastic.

Though usually categorized as an aromatic fougere, Bogart is really a leather fragrance.  Sure, you can certainly smell lavender and some herbal green notes, which are staples in any aromatic fougere, and they add depth and some freshness to what would otherwise be a pretty grim smelling scent. 

However, the one smell that persists throughout its development is a dry, worn leather smell.  It's what adds meat to the bones of the lavender and herbs, and gives Bogart it's ultra-masculine, old-school feel.  It's what defines the smell and attitude of Bogart.  Leather is also the note that acts as a fixative and makes this a very long lasting scent.  I can still smell the dark leather note twelve hours after I put this on.

Unlike other 70s classics like Paco Rabanne and Azzaro Pour Homme, Bogart isn't hairy-chested, open-shirted masculinity.  This is more of an austere scent which broadcasts, "I mean business" to those around you.  Although it's not a sillage monster or a powerhouse like Van Cleef & Arpels Pour Homme or Grey Flannel, it exudes their same attitude: that you're the captain of the ship and no one had better screw with you.

Be a rebel and wear this in a crowd of Acqua di Gio fans.

MY RATING:  8/10

Fragrance House:  Jacque Bogart

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