273 Rodeo Drive
For Men is a fragrance that's been largely ignored by fans of power scents, for
some reason. I think its hideous bottle,
wide online distribution, and bargain-basement price put it on everyone's back
burner for samplng; a lot of people won't bother trying a fragrance like this
when there are so many other, more revered and flashy fragrances to choose
from. It shouldn't be that way, because
this is a good powerhouse scent that's worth having in your wardrobe.
It may have been released in 1989, but
Rodeo Drive is a Seventies styled powerhouse for
sure. It's an unusually dark aromatic
fougere in the style of Jacomo de Jacomo, which was another 80's scent with a
70's style. What I mean is that it
smells black and smoky, almost charred, with a big hit of clove (not listed as
an ingredient, but it sure smells like clove to me). Imagine what YSL Pour Homme would smell like
if all the lavender and herbs it contained were burnt, and that will give you
some idea of what this is like. Forget
about shit like Polo Black, Polo Double Black, Ferrari Black and all the other
so-called modern "Black" fragrances - 273
Rodeo Drive is the real deal.
Very heavy amounts of oakmoss give 273 an 80's stamp of approval, and it fleshes out and adds meat to the dark, dry top and middle notes. The oakmoss and amber make a great combination because they sweeten and warm up the fragrance, but also add weight and body to the scent, much like labdanum and castoreum do to Antaeus. And speaking of Antaeus, many reviewers have said that 273 smells like Antaeus. I don't smell any similarities to Antaeus, other than the fact that they're both strong and contain a lot of oakmoss.
My only gripe is that it's a little too simplistic and straightforward for me to want to wear all that often. Plus the drydown sometimes has a cheap, synthetic smell of rubber in it that can be a little annoying at times.
However, these flaws are overshadowed by its assertive and overtly macho scent. Wear this in public, and there will be no doubt in anyone's mind that you are wearing a man's fragrance. Though it isn't a barn burner like Lapidus Pour Homme, it's still nice and strong, with good sillage and staying power, and smells good.
MY RATING: 7.5/10
Fragrance House: Fred Hayman