Friday, May 25, 2012


12 by Jean Couturier was a cheapie when it was released back in 1989, but now that it's been discontinued, it fetches prices well over $50 a bottle now.  However, if you look hard enough you can still find this for less, since it's a forgotten powerhouse from the Eighties.

This is from the Quorum school of big fat aromatic chypres.  It kind of smells like a mishmash of some of the best power scents from the era - like if you mixed Polo, Quorum and Giorgio for Men together with a strong tobacco note.  It throws off tremendous disco freak sillage for the first half hour, but it does mellow out to something more civilised after that.  Even so, with its thick coats of moss, leather, tobacco and patchouli, 12 stays aromatic and macho, in true old-school fashion.

I really like this scent, but I can't say it's worth scouring the earth for a bottle, however.  This is especially true when you consider that the price for a bottle tends to be on the high side now, and it doesn't really stand out much from any of the truly great power scents from its era.  I was lucky in that I bought my bottle before the prices got really high.

If you already own Quorum, or Giorgio For Men, or Sung Homme, for example, you really don't need this, unless you're committed to own every single Eighties macho frag ever produced.

MY RATING:  8/10

Fragrance House:  Jean Couturier

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