Wednesday, July 4, 2012
New West For Him
To me, New West is a powerhouse scent. It's cited by many people as being one of the first fragrances of the "fresh fragrance" genre, but I don't agree with that label at all when it comes to New West For Him. Yes, it does have sharp, fresh aspects to it, but this is too power-packed of a scent to be called merely a fresh fragrance. When I spray this on, it hits me in the face with the same adrenaline-charged, uber-masculine aroma that only a true powerscent can deliver. I will explain.
First, there are enough notes in this to kill a horse. Just look at this some of these notes: artemisia, caraway, lavender, pine, coriander, juniper, bay leaf, patchouli, geranium, leather, sandalwood, cedar, amber, oakmoss, etc.. Change the proportions around and this could just as well be the formula for Van Cleef & Arpels Pour Homme or Quorum. So all the usual heavy hitters from the era are present and accounted for here.
Second, New West smells like it contains all those notes listed above. This is where New West diverts from the usual powerscent path. What sets New West apart from all the other heavy 80s fragrances is the fact that you can smell just about every note it contains, yet it never smells dense or heavy like, for example, Oscar de la Renta Pour Lui or Fendi Uomo. It's very assertive and powerful, but its prominent use of dry coniferous wood and green herbs keeps the scent smelling fresh and transparent at the same time. This is where the "fresh" label comes from.
Finally, what is most impressive about New West is how well it's blended. Even though I can smell what seems like an endless number of facets and notes in it, never does it smell like a whole bunch of different fragrances thrown into a bottle and shaken up. No, this always smells like one cohesive fragrance. It's an equilibrium that the perfumer should be commended for acheiving.
By the way, you were probably wondering if this smells any good. All I have to say is that this juice rocks. It is extremely aromatic and mossy, two qualities I love most in a fragrance. It is also unashamedly masculine; your wife or girlfriend will likely not want to sneak a spritz from your bottle of New West For Him. In addition to its assertive, ballsy smell, its powerscent credentials are fully intact: it projects very strongly - stronger than a lot of other legit powerscents - and its staying power is incredible. I can smell this on myself 24 hours after application, no kidding.
The only thing I can say that isn't glowing (and the only reason I don't give this a 10/10 rating) is that I don't wear it much, because I'm not often in the mood to wear it. However, that's purely subjective, and is based in large part on the enormity of my fragrance collection.
What more can I say about this? New West For Him is the balls.
MY RATING: 9.5/10
Fragrance House: Aramis